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Business Model

How Zuna connects vehicle access, energy, maintenance, genuine parts and fleet support into one coordinated operating model.

One connected electric-mobility ecosystem.Operating model
The model at a glance

From vehicle access to long-term customer value

The model is designed around a simple reality: selling or renting an electric vehicle is only the beginning. Customers also need reliable energy, servicing, parts and operational support throughout the vehicle's working life.

01
Source

Secure vehicles and technology

Build dependable supplier and OEM relationships for electric motorcycles, cars, batteries, chargers and genuine parts.

02
Deploy

Rent, sell and manage fleets

Place vehicles with riders, delivery operators, companies and institutional customers through the most suitable access model.

03
Support

Keep every vehicle productive

Provide swapping, charging, workshop care and authentic replacement parts to reduce downtime and protect asset life.

04
Retain

Build recurring relationships

Use consistent service, operating data and customer support to strengthen retention and generate repeat demand.

Who we serve

Four customer groups. Different routes to value.

Zuna can serve customers who need daily access, customers who want ownership, and organisations that need complete fleet support rather than individual vehicles.

RDR

Moto riders

Affordable vehicle access, rapid battery swapping, maintenance and parts that help riders maximise productive time.

DLV

Delivery operators

Reliable electric motorcycles and managed support for businesses where vehicle availability directly affects service levels.

ORG

Companies and institutions

Electric cars, motorcycles and fleet-management support for businesses, NGOs and other organisations.

OWN

Private owners

Vehicle sales backed by charging access, genuine parts and workshop support after the initial purchase.

How the business earns

Eight complementary revenue engines

The balance of recurring, transactional and service-led income is intended to reduce dependence on any single line of business. Actual margins and revenue mix will depend on deployment, utilisation, pricing and market conditions.

01Recurring

Electric motorcycle rental

Rental income from motorcycles placed with moto riders and delivery operators.

02Recurring

EV car rental

Rental income from electric cars serving organisations, business users and private-hire demand.

03Transactional

Electric motorcycle sales

Direct vehicle sales to individuals and fleets under the planned OEM distribution relationship.

04Repeat usage

Battery swapping

Usage-based revenue from fast battery exchanges that keep commercial riders moving.

05Repeat usage

EV charging

Charging services for Zuna-operated assets and eligible vehicles from the wider electric-mobility market.

06Service

Workshop and maintenance

Inspection, servicing and repair work that improves uptime and extends the useful life of vehicles.

07Transactional

Genuine spare parts

Authentic replacement-part sales supporting Zuna customers and the broader EV market.

08Contracted

Fleet management

Managed vehicle operations and support for delivery companies, corporates and institutional customers.

Why integration matters

The services are designed to reinforce one another

A larger active fleet creates demand for energy and maintenance. Better support improves uptime and trust. Stronger trust supports retention, referrals and the next round of fleet growth.

ZUNACONNECTED
MODEL
01More vehicles deployedRental, sales and managed fleets expand the active customer base.
02More energy demandEach active vehicle increases use of swapping or charging infrastructure.
03More service demandWorkshop activity and genuine-parts requirements grow with fleet usage.
04Better operating insightUsage and maintenance information supports planning, stock and availability.
05Stronger retentionReliable support makes Zuna more useful throughout the customer lifecycle.
What drives performance

The operating levers behind the model

Performance is driven by how effectively assets are deployed and supported—not simply by how many vehicles are purchased. These are the variables management must monitor most closely.

Core principle

Availability creates value.

A vehicle earns only while it is usable. Energy access, preventive maintenance, spare-parts availability and disciplined fleet operations are therefore central to the commercial model.

01

Vehicle utilisation

How consistently rental and managed-fleet assets are in productive use.

02

Asset uptime

How effectively energy access, servicing and parts reduce avoidable downtime.

03

Energy-station throughput

How often installed swapping and charging capacity is used.

04

Customer acquisition and retention

The cost of winning customers compared with the value of long-term relationships.

05

Inventory discipline

Maintaining enough genuine parts and batteries without tying up unnecessary capital.

06

Foreign-exchange and procurement control

Managing imported equipment costs, lead times and currency exposure.

How the model scales

A staged rollout rather than one large leap

Zuna has operated at pilot scale since 2025. The wider model is intended to be built in stages so infrastructure, fleet size and management capacity grow together.

01
Foundation

Prove demand and operating assumptions

Use pilot activity to build supplier relationships, understand customer behaviour and refine the service model before full expansion.

02
Build

Establish the core Kigali platform

Develop vehicle fleets, battery swapping, charging, workshop capability, genuine-parts inventory and supporting systems.

03
Expand

Grow utilisation and distribution

Add vehicles and customers while extending energy access, fleet services and product distribution beyond the initial operating base.

04
Replicate

Develop branches and regional opportunities

Apply a proven operating playbook to additional locations, subject to capital, demand, regulation and management readiness.

What must make Zuna different

Competing on the complete customer experience

The defensibility of the model depends on execution. Zuna's intended advantage is not one vehicle or one charger; it is the ability to provide the connected services customers need throughout the asset lifecycle.

01

Integrated support

Vehicles, energy, workshop care, parts and fleet management from one operating platform.

02

Local operating knowledge

Pilot experience and customer learning in Rwanda before large-scale deployment.

03

Supplier relationships

Planned OEM distribution and coordinated sourcing of vehicles, batteries and parts.

04

Technical leadership

Engineering, infrastructure delivery, process safety and operational-management experience.

05

Lifecycle focus

Commercial value created after the initial sale through energy, maintenance and parts.

06

Operational controls

Planned ERP-based asset, inventory and financial monitoring as the business scales.

Direct conversation

Explore the model with the founder

Ask about the operating assumptions, rollout plan, customer strategy or the way the eight service lines are intended to work together.

Important: This page describes Zuna Logistics' intended operating model and growth strategy. It is not an offer of securities or investment advice. Targets, expansion plans and commercial outcomes depend on funding, execution, customer demand, regulation and market conditions. Prospective investors should review the complete business, financial, legal and risk information and take independent professional advice.
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